Danny Shaw is an accomplished Technical Designer, Strategist, and Educator based in New York City.
Currently a Product Strategist at McClatchy Interactive, he spearheads various projects from app enhancements to subscription growth services. Most recently, he orchestrated the relaunch of McClatchy’s paywall system and synced programs with external platforms such as Google and iTunes.
In his previous role as the senior marketing manager for digital executions at Essence Communications, Danny oversaw the development of apps and websites, delivery of marketing campaigns, and production of live events. During Essence Festival’s 20th Anniversary, he ensured 24-hour delivery of live stream content was made available to tens of thousands of viewers without interference, boosting site engagement levels by 80%.
In addition to running his own design & business strategy company, 5 Line Designs, LLC Danny serves his community by providing free workshops on building and designing websites, starting businesses and supplying educational resources for mentor partnerships.
Recently, he served as a board member for e4e, a nonprofit organization advocating for educational reform and took part in a summer coaching program, MAIP Mentor. Danny can also be found teaching as an adjunct professor at his alma mater, CUNY New York City of Technology, educating students on advertising design and communication principles.