Product Strategist – Audience at McClatchy | 11/2016 – Present
A strategic intermediary amongst key stakeholders, I am accountable for aligning marketing, design, editorial,and customer service teams on communication flows and work plans for 29 markets. Maintaining strategic roadmaps and drafting projects proposals, I conceptualize appropriate metrics, KPIs and dashboards to interpret the performance outcome of initiatives. Alongside the technical program manager, I also define product requirements through user stories furthering customer prospecting, acquisition and retention efforts.
Adjunct Professor at New York City College of Technology | 09/2014 – 05/2016
This course takes students out of the classroom, inserting them into a globally collaborative environment similar to an ad agency or design firm. Students will explore the intricacies of dialogue interlocking features of a product/service and the needs of an intended audience. Exposing them to the creative discourse amongst art directors, designers and copywriters, students will cultivate an educated point of view, aiding them in designing multi-channel solutions for a range of scenarios.
Interactive Producer/Designer (Freelance) at 5 Line Designs, LCC | 02/2013 – Present
Providing creative services, brand perception and integrated strategy for a diverse set of clients, I transform complex business concepts into seamlessly executed designs. My digital work includes creative and technical applications for web/mobile sites, apps, digital advertising campaigns and live events. • Clients include: ESSENCE, People en Español, FOX, Montefiore Medical Center, Actress Tika Sumpter, Jay-Z’s Life and Times Channel, Iconic TV, Uno Dos Tres Channel, Mark Stephen Testa and Joel Godard voice talent.
Sr. Marketing Manager of Digital Executions at Time Inc./Essence Magazine | 05/2015 – 09/2016
Fully responsible for executing digital campaigns, native placement and sponsored promotions, I conceptualized revenue-generating ideas which were later transformed into persuasive sales material. Joining forces with marketers, designers and programmers, I established cross-media ideas and products that satisfied the client’s key objectives. Implementing numerous CRM strategies, I fostered the growth of core clients and fans through distinct channels. Additionally, I contributed to internal brainstorm sessions, articulating viewpoints on creative concepts.
Digital Sales & Marketing Producer at Time Inc.- ESSENCE.com 01/2012 – 02/2013
Identifying key objectives and requirements for a multitude of digital projects, I generated websites and promotions integrating them with custom videos, sweepstakes, blogger capabilities and social media widgets. Delegating assignments, providing art direction and building meaningful client and vendor relationships, I consistently met project deadlines by accurately forecasting resource necessities. Clearly communicating the needs of the business and creative departments, I ensured a satisfactory outcome for all parties involved. Alongside this, I developed product roadmaps and coordinated QA testing for the delivery of digital products.
Associate Manager – Design and Production at Time Inc./Warner Bros. – ESSENCE.com | 05/2010 – 12/2011
Responsible for the digital design and production efforts for Essence.com, Essencemusicfestival.com as well as partner microsites, I delivered solutions that fit the needs of internal teams and clients alike. Supervising the work flow and schedule of vendors and freelancers, I delivered creative strategies under tight budget and time constraints. Additionally, I collaborated with marketing managers to produce proposals and presentations for a number of accounts.
Web Designer at Time Inc./Warner Bros. – ESSENCE.com | 03/2009 – 05/2010
Coordinating with various departments on integrated marketing projects, I outlined creatives for editorial and marketing packages, advertising campaigns, special events, newsletter blasts and more. I also provided art direction to a freelance designer team, aligning them with the company’s brand guidelines and messaging.
Web Designer (Freelance) | 12/2009 – 02/ 2010
Understanding Joel Godard’s aims, I conceptualized and produced the design for his website and brand. In addition, I created an integrated marketing and brand strategy that repositioned him to agents, fans and television talent scouts.
Web Producer at Time Inc./Warner Bros. – ESSENCE.com | 02/2008 – 02/2009
Collaborating with the editorial and production staff, I managed content organization, creation and style flow on various channel and home pages. Using several CMS platforms, I built out various media types such as galleries, quizzes and polls, and ensured pages were SEO-optimized. Post production included analyzing site metrics to gauge which layouts produced the highest engagement and optimizing accordingly.
MS, Business Management and Leadership, CUNY School of Professional Studies | 05/2016
BFA, Communication Design, CUNY New York City College of Technology | 05/2009
AAS, General Illustration, Fashion Institute of Technology | 05/2004
Licences and Certificates:
PMP – PMI License number: 1775426 | 12/2014
Digital Media Marketing Certificate Program, New York University | 05/2011
MAIP Summer Coach at American Association of Advertising Agencies | 05/2017 – 08/2017
Board Member, Young Professional Board at Educators 4 Excellence | 02/2015 – 08/2017
Guest Lecturer at Dev Bootcamp | 08/ 2015
Guest Lecturer at New York City College of Technology | 04/2010
Guest Lecturer/Instructor at Touro College | 04/2012
Honors and Awards:
Nominated: Outstanding Variety – “The Essence Black Women in Hollywood Awards 2016”