Principal at 5 Line Designs, LCC | 02/2013 – Present
Providing creative services, brand perception, integrated strategy, product and project management services for a diverse set of clients, I transform complex business concepts into seamlessly executed designs and products. My work includes creative and technical applications for web/mobile sites, apps, digital advertising campaigns and live events.
Clients include: Brandshare US, White & Case LLP, ESSENCE, People en Español, FOX, Montefiore Medical Center, Actress Tika Sumpter, Jay-Z’s Life and Times Channel, Iconic TV, Uno Dos Tres Channel, Mark Stephen Testa Experiential Agency and Joel Godard.
Adjunct Professor at New York City College of Technology | 09/2014 – Present
In this course I take students out of the classroom, inserting them into a globally collaborative environment similar to an ad agency or design firm. Students explore the intricacies of dialogue interlocking features of a product/service and the needs of an intended audience. Exposing them to the creative discourse amongst art directors, designers and copywriters, I push students to cultivate an educated point of view, aiding them in designing multi-channel solutions for a range of scenarios.
Product Strategist – Audience at McClatchy | 11/2016 – 06/2018
A strategic intermediary amongst key stakeholders, I am accountable for aligning marketing, design, editorial,and customer service teams on communication flows and work plans for 29 markets. Maintaining strategic roadmaps and drafting projects proposals, I conceptualize appropriate metrics, KPIs and dashboards to interpret the performance outcome of initiatives. Alongside the technical program manager, I also define product requirements through user stories furthering customer prospecting, acquisition and retention efforts.
Sr. Marketing Manager of Digital Executions at Time Inc./Essence Magazine | 05/2015 – 09/2016
Fully responsible for executing digital campaigns, native placement and sponsored promotions, I conceptualized revenue-generating ideas which were later transformed into persuasive sales material. Joining forces with marketers, designers and programmers, I established cross-media ideas and products that satisfied the client’s key objectives. Implementing numerous CRM strategies, I fostered the growth of core clients and fans through distinct channels. Additionally, I contributed to internal brainstorm sessions, articulating viewpoints on creative concepts.
Digital Sales & Marketing Producer at Time Inc.- ESSENCE.com 01/2012 – 02/2013
Identifying key objectives and requirements for a multitude of digital projects, I generated websites and promotions integrating them with custom videos, sweepstakes, blogger capabilities and social media widgets. Delegating assignments, providing art direction and building meaningful client and vendor relationships, I consistently met project deadlines by accurately forecasting resource necessities. Clearly communicating the needs of the business and creative departments, I ensured a satisfactory outcome for all parties involved. Alongside this, I developed product roadmaps and coordinated QA testing for the delivery of digital products.
Associate Manager – Design and Production at Time Inc./Warner Bros. – ESSENCE.com | 05/2010 – 12/2011
Responsible for the digital design and production efforts for Essence.com, Essencemusicfestival.com as well as partner microsites, I delivered solutions that fit the needs of internal teams and clients alike. Supervising the work flow and schedule of vendors and freelancers, I delivered creative strategies under tight budget and time constraints. Additionally, I collaborated with marketing managers to produce proposals and presentations for a number of accounts.
Web Designer at Time Inc./Warner Bros. – ESSENCE.com | 03/2009 – 05/2010
Coordinating with various departments on integrated marketing projects, I outlined creatives for editorial and marketing packages, advertising campaigns, special events, newsletter blasts and more. I also provided art direction to a freelance designer team, aligning them with the company’s brand guidelines and messaging.
Web Designer (Freelance) | 12/2009 – 02/ 2010
Understanding Joel Godard’s aims, I conceptualized and produced the design for his website and brand. In addition, I created an integrated marketing and brand strategy that repositioned him to agents, fans and television talent scouts.
Web Producer at Time Inc./Warner Bros. – ESSENCE.com | 02/2008 – 02/2009
Collaborating with the editorial and production staff, I managed content organization, creation and style flow on various channel and home pages. Using several CMS platforms, I built out various media types such as galleries, quizzes and polls, and ensured pages were SEO-optimized. Post production included analyzing site metrics to gauge which layouts produced the highest engagement and optimizing accordingly.
MS, Business Management and Leadership, CUNY School of Professional Studies | 05/2016
BFA, Communication Design, CUNY New York City College of Technology | 05/2009
AAS, General Illustration, Fashion Institute of Technology | 05/2004
Licences and Certificates:
PMP – PMI License number: 1775426 | 12/2014
Digital Media Marketing Certificate Program, New York University | 05/2011
MAIP Summer Coach at American Association of Advertising Agencies | 05/2017 – 08/2017
Board Member, Young Professional Board at Educators 4 Excellence | 02/2015 – 08/2017
Guest Lecturer at Dev Bootcamp | 08/ 2015
Guest Lecturer at New York City College of Technology | 04/2010
Guest Lecturer/Instructor at Touro College | 04/2012
Honors and Awards:
Nominated: Outstanding Variety – “The Essence Black Women in Hollywood Awards 2016”